My design approach balances thoughtful strategy with creativity – whether developing brands, designing for the page, or directing a photo shoot. My experience working as an art director at Avenue Magazine and Alberta Publishers Association has given me a reputation for being a writer’s designer by blending my aesthetic with thoughtful information design. My goal is to engage the reader with layouts that are as effective as they are eye-catching. I am an enthusiastic, straight-shooting problem solver who enjoys understanding the world of the client and collaborating with others.
I am a graduate of the Alberta University of the Arts, and I have worked with a wide variety of clients in the U.K. and Canada – from big brands to local start-ups and everything in between. My creative interests include illustration, painting, photography, and spending time with my family and our half dog/half-goat Andy the labradoodle.